OrkestralAI
2026
B2B2C
AI
What if a non-technical team could launch its own AI chatbot in one sitting?
OrkestralAI lets businesses build their own AI chatbot without code, train it on their own content and add it to their website. I work with the two founders as product designer and product manager, shaping how the product works and deciding with them what gets built next.
In development since March 2026, and in testing ahead of a public launch planned for Q1 2027. This page is a preview. The full case study, with process, decisions and outcomes, will follow after launch.
How it started
OrkestralAI is a no-code tool that lets a business build its own AI chatbot, train it on its own content and add it to its website. I joined the two founders, the CTO and the CBO, in March 2026 as product designer, and the role soon grew into product management. These are the main things I've designed and helped scope so far:
Builder flow. Redesigned the flow where a business sets up and trains its bot, so a non-technical team can get to a working bot in one sitting.
Live preview. A preview panel next to the builder that shows the bot the way the business's customers will see it, which the business can adjust before publishing.
Embed flow. Redesigned the last step, where the bot goes live on the business's website.
Dashboard. Designing what a business sees once its bot is live: analytics, insights and an inbox for support requests from the bot's end users.
Launch scope. Decided with the founders which features go into the launch and which wait, and scoped each one with our engineer before designing it in detail.
Launch plan. Turned the founders' ideas into a prioritised plan for the launch.
The product is in testing now, with a public launch expected during Q1 2027. I will write this up in full once it has shipped and there are outcomes to report.
