marta gobbo

Product designer, from founding designer roles to AWS’s global sales platform. Before moving into design, I spent nine years helping tech teams scale across Europe.

I’m drawn to complex problems and overlooked products, and I make them clear enough to build, writing code myself so my decisions stay grounded in what can ship.

My latest work

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Experience

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Product Designer

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Freelance

Sep 2025 - now

Berlin

OrkestralAI, no-code AI chatbot builder (Mar 2026 - present): product designer and product manager with two founders and one engineer. Redesigned the builder, preview and embed flows, and set launch scope
AI-native project management app (Aug 2026 - present): founding designer. Ran a UX audit with done criteria per screen, and now designing the core AI flow that turns a prompt into a plan
Landed, relocation app for expats (Apr 2026): led design as one of four developers and built the AI document scanner in Ruby on Rails on the Anthropic API. Testers understood official letters 80% faster, in about 1 minute
Health app startup (Sep - Dec 2025): founding designer owning design and scope. Narrowed a five-area roadmap into the MVP used in the investor pitch; home screen comprehension went from 1/5 to 5/5 testers

Product Designer

@

Freelance

Sep 2025 - now

Berlin

OrkestralAI, no-code AI chatbot builder (Mar 2026 - present): product designer and product manager with two founders and one engineer. Redesigned the builder, preview and embed flows, and set launch scope
AI-native project management app (Aug 2026 - present): founding designer. Ran a UX audit with done criteria per screen, and now designing the core AI flow that turns a prompt into a plan
Landed, relocation app for expats (Apr 2026): led design as one of four developers and built the AI document scanner in Ruby on Rails on the Anthropic API. Testers understood official letters 80% faster, in about 1 minute
Health app startup (Sep - Dec 2025): founding designer owning design and scope. Narrowed a five-area roadmap into the MVP used in the investor pitch; home screen comprehension went from 1/5 to 5/5 testers

Product Designer (internal projects)

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Amazon, AWS

Aug 2023 - Aug 2025

Berlin

Owned end-to-end design of an internal learning platform for AWS's global sales organisation, connecting a skills assessment, personalised recommendations, an AI assistant and a peer view into one journey
Built Figma prototypes that helped turn an unfunded proposal into a VP-backed priority; the AI assistant and peer view I proposed were added to the roadmap
Designed training workflows for sellers inside their CRM and Slack, and contributed to the redesign of an internal research publications search

Product Designer (internal projects)

@

Amazon, AWS

Aug 2023 - Aug 2025

Berlin

Owned end-to-end design of an internal learning platform for AWS's global sales organisation, connecting a skills assessment, personalised recommendations, an AI assistant and a peer view into one journey
Built Figma prototypes that helped turn an unfunded proposal into a VP-backed priority; the AI assistant and peer view I proposed were added to the roadmap
Designed training workflows for sellers inside their CRM and Slack, and contributed to the redesign of an internal research publications search